Now let’s talk about Podcasting As It Relates to Businesses
- For businesses, once you have a podcast, it demonstrates to other businesses that you immediately have something to offer them – a stage and an audience. An opportunity as a guest for them to speak about themselves and demonstrate their service or product to a new group of people. And it also offers the ability for you to offer great value to your audience beyond your service and offerings.
- For businesses, once you’ve established “long-lasting trusted relationships over time,” the trust will go a long way when you make an offer for your service or product and even for one of the services or products you promote via a host-read ad if that’s what you decide to do.
- For businesses, podcasts offer the experience of speaking on a convention stage to a crowded auditorium of people, without the travel, hotel, flights, venue, catering, etc. Ask yourself the question, if you only had a few hundred listeners to your weekly podcast, when was the last time you found yourself in front of a couple of hundred people every single week?
- Podcasts will help you be a better communicator when talking about your business. It’s speaking in public without the public’s eyeballs on you. Much less stress, much better results.
Read: What You Can Do With "Private" Podcasting.
Or: Return to the blogs.