Why Podcast / Observations / Podcasting as it Relates To Listeners

We're hired by people who keep putting off starting their podcast because it seems so complicated and expensive.

And what they really want is to start a podcast and get their brand and message out there in a bigger way!

So our promise to you, is that when you’re ready and after you’ve had your Exploratory Call with me, we’ll make it as simple and affordable for you to start your own podcast! In fact, we’ll be offering an online course, where you’ll have your own public or private podcast, or BOTH!

As you imagine the world of podcasting, we thought first it would be useful to offer a brief overview of the landscape, as we see it. Very simply put, podcasting over time, creates long-lasting trusted relationships…which are worth their weight in gold.

“Podcast Observations” (Why Podcast) was created by Sam De Santo, our Creative Director on our team  who had never heard a podcast until a friend of his recommended he listen to “Art of the Score.” Art of the Score is the podcast that explores, demystifies, and celebrates some of the greatest soundtracks of all time from the world of film, TV, and video games. Since Sam is a film buff, he started listening to the podcast right away. After listening to a few episodes, Sam wrote a single page titled “Podcast Observations” and sent it over to me. He absolutely nailed podcasting from the perspective of a listener and as a business owner. So here they are.

So let’s talk about Podcasting As It Relates to Listeners

1. People consume podcasts for longer periods of time vs. video or reading. 

1. And there are several reasons for this. Mainly because it can be done while driving, walking, exercising, or anything else that doesn’t require “eyes” to consume.

1. Listening to podcasts is an easy and pleasurable experience because you can become immersed without the distraction of what’s going on in the millions of tabs on your browser or your phone, AND without visual notifications constantly screaming at you demanding your attention.
2. Advertising on podcasts is far less intrusive and distracting than it is on video.
3. Listening to a podcast is an intimate experience – ears only.  You can pick up nuances in tone, intonation, and emotion in their voice. And probably the biggest reason is this, Podcasts make information PERSONAL.
4. Listening to a podcast is a transportive experience.  As listeners listen to a storyteller, they are transported to a particular moment in time and place in their mind as the story is being told.  It’s the same as reading but without eye strain.

Read: Podcasting As It Relates to Businesses.